Trusted insurance since 1973
For almost 50 years, we’ve been helping our clients protect what they value the most with the service you expect.
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We help to find you the best business or individual insurance plan that matches your needs and budget.
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We Provide Outstanding Customer Service
At Insurance Marketplace, we’re committed to a culture of service and put our customers first. Our experienced agents build and manage long-lasting, authentic relationships with our policyholders.
Local Insurance Provider
Various Coverage offerings
We are here for You
When you need us, we are here for you. We're your local insurance agency that cares.
Friendly & fair pricing
We shop the insurance marketplace on your behalf to find the perfect solution for you.
Affordable Insurance
We represent 30 insurance companies and can help you find the perfect insurance policy for your needs. Whether you are a business or an individual, we provide you with peace of mind so you can focus on your goals and the things that matter most.
Dedicated Office staff
Insurance Partners
We find you the best quote so you don’t have to search around.
We partner with an extensive network of carriers – ranging from trusted nationwide brands to specialized regional providers – to ensure you get the exact coverage you need.
Insurance Partners
We find you the best quote so you don’t have to search around.
Check out all the insurance companies we represent here.
When it comes to protecting your home, vehicles, and business, you have choices. You could go with a massive “big box” insurance corporation, or you could partner with a local, independent agency like The Insurance Marketplace. We aren’t tied to just one insurance brand, we work for you – not the insurance company.
Here is a quick look at the different an independent agent makes:
| What You're Looking For | The Insurance Marketplace (Independent Agent) | "Big Box" Provider (Direct Writer) | Price Shopping | ✅ We do the heavy lifting. We compare quotes from multiple top-rated carriers to find you the best coverage at a price that matches your budget. | ❌ Take it or leave it. They only sell their own product. If their rates go up, you have to spend hours starting from scratch and shopping around yourself. |
|---|---|---|
| Personal Level of Care | ✅ Dedicated local relationship. You work with the same licensed, local professionals who know you, your family, and your business by name. | ❌ Just a policy number. You are routed to a 1-800 number call center and speak a different representative every time you call. |
| Coverage Options | ✅ Abundant choices. We have access to a vast network of national and regional insurance providers, giving you flexible options. | ❌ Limited choices. You only have access to the brand’s one specific policies and coverage limits. |
| Policy Customizatoin | ✅ Tailored specifically to you. We evaluate your unique lifestyle, property, or specific business risks to build a custom safety net. | ❌ “One-size-fits-all.” You are pushed into pre-packaged, cookie-cutter policies that may leave you with dangerous coverage gaps. |
| Claims Adocacy | ✅ Expert, local assistance. If you have an accident or a disaster strikes, we step in to help you navigate the claims process quickly and efficiently. | ❌ You’re on your own. You deal directly with massive corporate claims department via an app or phone tree with no personal advocate. |
| Community Knowledge | ✅ Deep local roots. We’ve been proudly serving the Greater Rochester area for 50 years. We understand the unique risks of living and doing business in NY. | ❌ National focus. Their corporate headquarters could be thousands of miles away, with no understanding of your local community. |
| One-Stop Shop | ✅ Total protection. We can bundle and manage your home, auto, life, and complex business insurance seamlessly under one roof. | ❌ Fragmented policies. If they don’t specialize in a specific commercial risk (like jewelry or manufacturing), you have to go elsewhere, making managing your policies a headache. |