About Us

The Insurance Marketplace Agency has been servicing Rochester, NY since 1973.
We are a local insurance agency you can trust.

Family-Owned Since 1973

We have been servicing the insurance needs of our Business and Personal clients for the past 49 years. Our clients are located throughout Upstate New York, mainly in Rochester, NY. We are proud members of the Independent Insurance Agents and Brokers of America Association and the Professional Insurance Agents Association.

Our founder, Leonard S. Zwas CLU CPIA, has served on the Agents Advisory Council for The Jewelers Mutual Insurance Company, and on numerous New York State committees for the Professional Insurance Agents Association.  

Mike & Leonard Zwas
0
Years of Experience
0
Local Clients
0
Proud Partners

Our Story

2023

Merger with Jerome M. Marks Agency

Jerome M. Marks, another highly respected, local, family-owned agency led by Rick Marks and his team, joined The Insurance Marketplace Agency.

2023

2018

Merger with Kuhn & Pedulla

Kuhn & Pedulla, the local, family-owned, and well respected insurance agency joined The Insurance Marketplace Agency.

2018

2015

Agent Hall of Fame Award

Mr Zwas was recognized for his commitment to excellence in serving the jewelry industry and Jewelers Mutual’s commercial policyholders. 

2015

2006

Acquisition of Paramount Agency

2006

1982

Acquisition of Silverberg Insurance Agency

1982

1973

Company foundation

Leonard S. Zwas founded The Insurance Marketplace Agency.

1973

Our Team

A team of local insurance agents and professionals you can trust.

Len Zwas - Founder

LEONARD S. ZWAS
Founder
(Retired)

Len, a local Rochestarian and founder of The Insurance Marketplace Agency has overseen the growth of the agency from the one-person office he started in 1973 to the multi-location agency that serves thousands of clients today.   Len holds both his Chartered Life Underwriters (CLU) and Certified Professional Insurance Agent (CPIA) designations.  In addition to serving on various industry boards, Len has been recognized throughout his career for his outstanding contributions to the insurance industry including being named “Agent of the Year” by the Franklin United Life Insurance Company and being named to the Jewelers Mutual Agent’s Hall of Fame. 

In addition to being an avid reader and tennis player, Len also enjoys spending time with his wife Shelley, his children and grandchildren.

Mike Zwas

MIKE ZWAS
President
[email protected]

Mike is a Rochester native who began his insurance career in 1998 by joining the family business.  Over the years he has served on various insurance industry boards both at the State and local levels including serving as President of the Independent Insurance Agents of Monroe County in 2008.  In addition, Mike has also served on various insurance company Agent Advisory Councils for both National and State-wide insurance companies.  In 2006, he earned his Certified Insurance Counselor designation and in 2009 received the prestigious Joel S. Pollack Young Agent of the Year award presented by the Independent Insurance Agents & Brokers of New York State.

Mike resides in Brighton with his wife Betsy and their three sons and when not at work can often be found cheering on his kids at their extracurricular activities!

Kathy - Vice President

KATHY PEDULLA
Vice President
[email protected]

Joining the Insurance Industry in 1979 as a licensed Agent and Broker, Kathy soon purchased her family’s insurance agency. Over her 40 years of servicing and guiding her clients, Kathy earned her CPCU- Chartered Property & Casualty Underwriter designation, was member of both Independent Insurance Agents Assoc. of NY and Monroe Co, served time as board member and past president of the Independent Insurance Agents of Monroe Co, is member of Webster Chamber of Commerce and continues to stay updated with changing insurance issues through Continuing Education courses. As Vice-President of the Insurance Marketplace Agency, Kathy enjoys using both her Business and Personal Insurance skills to assist with our clients insurance needs.

In her spare time, she can be found on the Tennis Court or with her family and grandchildren.

Rick Marks - Vice President

RICK MARKS
Vice President
[email protected]

Rick is a Rochester native and a graduate of both Brighton High School and Syracuse University. He joined the family business, The Jerome M. Marks Agency, in 1983. As a Vice President of The Insurance Marketplace Agency, Rick will continue to enjoy working with clients for their personal and business insurance needs.

Rick resides in Pittsford with his wife Lori. An avid sports fan, he enjoys following baseball and football as well as spending time with his children in New York City and Buffalo.

JACKIE ECONOMOU
Team Leader
[email protected]

Jackie, as Team Leader, helps oversee and support the agency staff in addition to contributing to agency operations. Jackie has worked in the insurance industry for over 35 years, including 24 years most recently with the Jerome Marks Agency prior to joining The Insurance Marketplace. In addition to her Team Leader role, Jackie also still enjoys working with her clients and servicing their insurance needs both on the Personal and Commercial sides.

When not working, Jackie looks forward to spending time with her family and grandchildren.  She enjoys all outside water activities, swimming, sailing, and beaches.  She looks forward to traveling and chipping away at her adventurous bucket list!    

ANNMARIE AGNESS
Personal Lines CSR
[email protected]

AnnMarie first joined the insurance industry in 2021. She likes interacting with and getting to know her clients, developing a friendly relationship with them while servicing their needs. In addition, she enjoys educating her clients on how their insurance works for them.

AnnMarie has lived and worked in the Greater Rochester Area her whole life.  In her free time, she enjoys hiking, attending live music shows with friends, and painting/drawing.

TROY BLANCHETTE
Personal Lines CSR
[email protected]

Troy’s first exposure to the insurance industry was helping his parents open an independent agency in Arizona in 2007.  Having enjoyed helping people with their insurance needs so much, Troy decided to get his insurance license and become an agent in 2013. Troy Then met his wife and moved to Farmington, where he and his family put down roots in 2020. Most recently, Troy joined The Insurance Marketplace Agency in 2023.

In his spare time, he enjoys spending time with his wife and young son and daughter by going to the zoo or on different day trips around New York.

KATRINA CARUSO
Customer Relations/Administrative Assistant
[email protected]

Katrina joined The Insurance Marketplace Agency in 2023 after several years of serving in the title and registration management team for a large, regional RV business and is very excited to further her knowledge and experience in the insurance industry and assist clients with their service needs.   She enjoys helping in any way she can!  She has recently relocated to Brockport from a small town just South of Rochester. 

Outside of work, she enjoys throwing the ball with her dog, Finnegan, listening to live music, boating, and traveling to see new areas, just to name a few. 

MARY DEMERSMAN
Customer Relations/Administrative Assistant
[email protected]

Mary, a Rochester native, has worked in the insurance industry for over 25 years. Mary primarily handles clients’ insurance claims. She works diligently throughout the claims process to make sure the clients are informed and kept up to date. Mary enjoys the rapport she builds with clients as she helps them navigate their claims process.

In her spare time, Mary enjoys taking day trips to new places, being by the water, and spending time with her new granddaughter.

KATHY FLEIG
Personal Lines CSR
[email protected]

Kathy has been in the insurance industry for 30 years, working in all aspects of Personal Lines. She is a people person and truly enjoys developing new and lasting relationships with her clients.

Outside of working hours, Kathy enjoys gardening, walking, and spending time with her husband and 2 adult children. She is also an animal lover.

JENNIFER FOLINO
Personal Lines CSR
[email protected]

Jenn started in the insurance industry back in 2017 and has over 20 years in the service industry. Jenn loves helping others and takes pride in helping her clients and making sure they understand what coverages are important to protect them and their families.

She loves spending her spare time with her kids, cooking, and redecorating her house.   She always has a weekend project to keep her on her feet!

JENNIFER MEDINA
Personal Lines Producer/CSR
[email protected]

Jennifer has been working in the Insurance Industry since 2014 and joined the Insurance Marketplace in June, 2019. She takes pride in working diligently for her clients, with a quick turnaround, and not only having one conversation with them.

In her free time, Jennifer is either playing softball or basketball, cheering for her 11-year-old son on his travel soccer team, or cuddling and caring for her newborn baby-girl.

ERIKA MEVISSEN
Personal Lines CSR
[email protected]

Erika has been in the insurance industry since 2019 assisting clients with their Personal Insurance needs. Prior to getting into the insurance industry, she worked in the banking and residential appraisal fields. She enjoys getting to know her clients and assisting them in any way she can.

Outside of work you will find Erika reading, camping, fishing, or watching/playing basketball.

EMILY MILLER
Commercial/Personal Lines CSR
[email protected]

Emily has been working in the insurance industry since 2015 and is a licensed personal lines agent and broker.  In addition to her years in insurance, she also has a background in banking and management.  Emily enjoys interacting with and developing long term relationships with her clients and finding solutions to meet their insurance needs.  She lives in Sodus Point with her boyfriend and their children.  

When she’s not at work she enjoys spending time outdoors with her family, reading, and baking.

JESSICA NUNEZ
Personal Lines CSR / Sales Broker
[email protected]

Jessica is a Rochester native who began her career in the insurance industry in 2005. She has spent those years working closely with several different insurance companies, becoming fluent in underwriting guidelines to fit her clients with the right company for their individual and business needs. She possesses insurance licenses in Personal & Commercial Lines as well as Life.  She enjoys educating people on how insurance works for them and getting to know them on a personal level to understand how she can serve them best.

In her spare time, she wrangles a herd of cats, a dog, and two kids. She is also an avid motorcycle enthusiast, and coaches motorcycle track riding for a track day organization during the summer in Oneonta, NY.

Certifications

PIA Logo
Presindent's Club
Certified Insurance Counselor
Trusted Choice Agents
Chamber of Commerce - Rochester
Scroll to Top