About Us

The Insurance Marketplace Agency has been servicing Rochester, NY since 1973.
We are a local insurance agency you can trust.

Family-Owned Since 1973

We have been servicing the insurance needs of our Business and Personal clients for the past 48 years. Our clients are located throughout Upstate New York, mainly in Rochester, NY. We are proud members of the Independent Insurance Agents and Brokers of America Association and the Professional Insurance Agents Association.

Our founder, Leonard S. Zwas CLU CPIA, has served on the Agents Advisory Council for The Jewelers Mutual Insurance Company, and on numerous New York State committees for the Professional Insurance Agents Association.  

Mike & Leonard Zwas
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Years of Experience
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Local Clients
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Proud Partners

Our Story

2018

Merger with Kuhn & Pedulla

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2018

2015

Agent Hall of Fame Award

Mr Zwas was recognized for his commitment to excellence in serving the jewelry industry and Jewelers Mutual’s commercial policyholders. 

2015

2006

Acquisition of Paramount Agency

2006

1982

Acquisition of Silverberg Insurance Agency

1982

1973

Company foundation

Leonard S. Zwas founded The Insurance Marketplace Agency.

1973

Our Team

A team of local insurance agents and professionals you can trust.

Len Zwas - Founder

LEONARD S. ZWAS
Founder
(Retired)

Len, a local Rochestarian and founder of The Insurance Marketplace Agency has overseen the growth of the agency from the one-person office he started in 1973 to the multi-location agency that serves thousands of clients today.   Len holds both his Chartered Life Underwriters (CLU) and Certified Professional Insurance Agent (CPIA) designations.  In addition to serving on various industry boards, Len has been recognized throughout his career for his outstanding contributions to the insurance industry including being named “Agent of the Year” by the Franklin United Life Insurance Company and being named to the Jewelers Mutual Agent’s Hall of Fame. 

In addition to being an avid reader and tennis player, Len also enjoys spending time with his wife Shelley, his children and grandchildren.

Mike Zwas

MIKE ZWAS
President
mzwas@insmarketplace.com

Mike is a Rochester native who began his insurance career in 1998 by joining the family business.  Over the years he has served on various insurance industry boards both at the State and local levels including serving as President of the Independent Insurance Agents of Monroe County in 2008.  In addition, Mike has also served on various insurance company Agent Advisory Councils for both National and State-wide insurance companies.  In 2006, he earned his Certified Insurance Counselor designation and in 2009 received the prestigious Joel S. Pollack Young Agent of the Year award presented by the Independent Insurance Agents & Brokers of New York State.

Mike resides in Brighton with his wife Betsy and their three sons and when not at work can often be found cheering on his kids at their extracurricular activities!

Kathy - Vice President

KATHY PEDULLA
Vice President
kpedulla@insmarketplace.com

Joining the Insurance Industry in 1979 as a licensed Agent and Broker, Kathy soon purchased her family’s insurance agency. Over her 40 years of servicing and guiding her clients, Kathy earned her CPCU- Chartered Property & Casualty Underwriter designation, was member of both Independent Insurance Agents Assoc. of NY and Monroe Co, served time as board member and past president of the Independent Insurance Agents of Monroe Co, is member of Webster Chamber of Commerce and continues to stay updated with changing insurance issues through Continuing Education courses. As Vice-President of the Insurance Marketplace Agency, Kathy enjoys using both her Business and Personal Insurance skills to assist with our clients insurance needs.

In her spare time, she can be found on the Tennis Court or with her family and grandchildren.

LISA POENTE
Personal Lines CSR
lpoente@insmarketplace.com

Lisa joined The Insurance Marketplace Agency in August of 2015 and is a licensed NYS Broker. Lisa prides herself in her ability to service her customers above and beyond their expectations and has a vested interest in helping them to understand their insurance needs. She has worked for several large insurance companies for the past 20 years as a Claims Adjuster and recently moved back to Rochester with her husband, two kids, and dog Buddy to be closer to her family.

When not at work, Lisa enjoys being with her friends and family and loves to travel.

ANDREA CASPER
Customer Relations/Administrative Assistant
acasper@insmarketplace.com

Andrea came to The Insurance Marketplace with 8 years’ experience as a Senior Case Manager with a life insurance brokerage firm. In addition, she spent several years working in the real estate title industry as a title examiner. She currently provides administrative support and enjoys all aspects of customer service and office support. Andrea lives in Webster, NY with her husband and three cats: Agnes, Stuart, and Bobbie.

In her free time, she enjoys hosting gatherings with family and friends, as well as traveling abroad.

LIZ ZANNONI
Personal Lines CSR
lzannoni@insmarketplace.com

Elizabeth (Liz) Zannoni has 38 years of insurance experience and has attained two insurance designations, Accredited Advisor in Insurance (AAI) and Accredited Customer Service Representative (ACSR). Liz will always tell you the best part of her job is working with the customers to ensure they are familiar with coverage options and consistently strives to exceed their expectations. She was born and raised in Greece NY and continues to live in Greece.

Her pride and joy are her two grown sons and she is a long time Buffalo Bills fan.

SANDY GENARO-HENDERSON
Commercial Lines CSR
sgenaro@insmarketplace.com

Sandy has been working on Commercial Accounts at the Insurance Marketplace since 2004.

She is a Commercial Lines CSR and is capable and ready to assist her clients with their business insurance needs.

When not at work, Sandy enjoys vacationing with her husband and spending time with her grandchild Ava Rose.

JENNIFER COOK
Personal Lines Producer/CSR
jcook@insmarketplace.com

Jennifer Cook has been working in the Insurance Industry for 5 years and joined the Insurance Marketplace in June, 2019. She takes pride in working diligently for her clients, with a quick turnaround, and not only having one conversation with them.

In her free time, Jennifer is either playing softball or basketball, cheering for her 11-year-old son on his travel soccer team, or cuddling and caring for her newborn baby-girl.

DEIRDRE (KEATING) BERTUCCI
Personal Lines CSR
dbertucci@insmarketplace.com

Deirdre has been in the insurance business for 41 years and has lived in the Rochester area her whole life. Deirdre earned her BA from Nazareth College & earned her Certified Insurance Service Representative Designation for personal and commercial lines. She has greatly enjoyed working with and helping out clients through the years.

She enjoys spending time with her husband and being in the great outdoors!

Certifications

PIA Logo
Presindent's Club
Certified Insurance Counselor
Trusted Choice Agents
Chamber of Commerce - Rochester
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